Words are important
Communication is important in any human relationship.
And in some professionals it is even more so, when it is necessary to explain and make clients understand the activities that are carried out to achieve the objective.
Activities that require specialization, technical training, experience and especially a long time.
Using the appropriate terms at skymarketing islamabad to explain what your services consist of is essential for the client to know what the buying and selling process is like and the importance of being advised by an expert.
In the real estate sector, terms are often used inappropriately, confusing clients; If you want a better public image of real estate activity, let's start by understanding that the words are important:
LEAD OR PROSPECT
A Lead is a user who has shown interest in a service and has left contact information for us to inform him; It is in an initial phase of the conversion process and requires qualification in order to determine if it is a profile with which it is interested in continuing to mature a commercial relationship for example facebook lead campaigns are run for sale of dha peshawar plots.
A prospect is a candidate with a real probability of becoming a client, who is considering requesting the services, but who in that state, the professional also considers the suitability of working for that person.
A deeper analysis by officials of Capital smart city on these terms.
FEES OR COMMISSIONS
Commissions are the Percentage that an agent receives on a sale or business in which he has participated.
The fees are the Amount for the service of the professional.
To distinguish it better, let's say that real estate advisers offer services, they don't sell real estate, since they are not their owners.
Commissions are generated as soon as the product is sold, applying a percentage of its value, to reward the seller.
The real estate agencies like blue world city rawalpindi do not charge commissions , they receive fees for their services only when the client's objective is achieved, be it the purchase, sale or rental.
BUYER'S AGENT OR SELLER'S AGENT
In traditional real estate, the same agent had the duality of capturing product and selling it, that is, of dealing with owners and buyers, to mediate in a process of buying and selling the same property.
The seller's agent works for owners who want to sell, defends their interests, and negotiates with the buying party. Your client is the seller and offers you the best offer, qualifying those received and opting for the one that represents the greatest benefit to your client.
The buyer's agent , exclusively representing the buying party, does not have a product to offer him, he looks for it in the market, whether it is from a partner of his own brand, from the MLS or from other agencies or private sellers.
MLS OR ASSOCIATION
An MLS is a shared multiple exclusive based work system , which allows members to manage shared properties. It has a regulation to coordinate the tasks of the members.
A real estate association is an entity created with the purpose of improving the real estate profession and the relationship of its associates with their environment, by promoting training activities, legal, technological services, ...
This promotion of activity includes motivating associates in real estate cooperation, organizing fraternization, networking, market knowledge events, real estate safaris.
And as an entity that represents a professional group, it has the ability to speak up and communicate with public bodies, in order to improve activity and the final consumer.
RESERVE OR DEPOSIT
In the reservation, the buyer delivers an amount on account of the agreed price for the sale. For its part, the seller agrees to delivery.
The down payments seek to ensure the fulfillment of an obligation, between the part that delivered and the one that received. Only the confirmations have the same consequences as the reservation agreement.
Criminal and Penitentiary payments have different types of consequences, depending on the contract the parties want to establish.
DEPOSIT OR DEPOSIT
The deposit is not a contract, it is an amount that serves as a guarantee to the landlord in case of non-payment or damage to the home.
The deposit is an additional amount, which can be requested by the landlord as an extra guarantee against any damage or problem that your home may suffer.
CRM OR REAL ESTATE SOFTWARE
Some real estate agents identify a CRM as a real estate ad and alert program, in which real estate data is dumped so that it can be disseminated to portals and intersected with demands from buyer clients.
The Anglo-Saxon acronym for CRM gives us a clear definition: Customer Relationship Management is the management of the relationship with customers. Customers are people, real estate is a product.
In CRM, people are put first, the interaction with them, the study of their origin and evolution, the analysis of their current state, of the past and of the options to mature their future relationship.
Real estate software manages properties and relates them to people, one who owns (supply), others who are buyers (demand), and crosses the data.
The growth of real estate software functionalities includes those related to customer management, but should not be confused with a CRM or with tools that manage the relationship with contacts or with digital marketing tools.
EXCLUSIVE SHARED OR OPEN CUSTOM NOTE
A commission note , of non-exclusive sale management, is a contract between a selling customer and a real estate agency, to manage the sale of the home. The exclusive NO determines the property can be sold both by the owner himself and with other real estate agencies.
In short, there is no real commitment in the management or in the active search for the objective for the client.
The shared exclusive is a real commitment of the parties, to manage the property captured in the optimal way so that it is sold in the shortest time and at the right price, to a qualified buyer who is represented by his agent, the buyer's agent.
The shared exclusive guarantees a greater diffusion in the market, since the network of buyer's agents, have complete and updated information on the captured property.
HOME STAGING OR VIRTUAL DECORATION
Home staging or property styling, is a technique of reorganizing the decoration of a home, to make it more attractive and show its potential, in order to facilitate the sale.
Some of the techniques used are Rearranging the structure of the house, Updating old furniture, Repairing defective elements, Painting walls, Renting furniture and accessories.
The virtual decoration is a computer simulation in which a virtual space (render) is presented, with the visualization of what the house would look like once the decoration is clean, ordered and implemented. You can incorporate real elements, available in the market, such as furniture, to make the proposal more real.
Editor's Note: This post is dedicated to professionals in the sector who have spent years educating their clients and colleagues, to use appropriate tools and working methods; to know how to communicate their services and the need for a figure that advises in real estate sales.
And especially dedicated to Nanni Moretti, with whom I rediscovered Italian cinema and a fresh way of transmitting feelings.
Whoever speaks badly, thinks badly and lives badly. You need to find the right words - the words are important!
